Purpose: Explain GE’s customer-first business strategy and generate buy-in among new hires and current employees
Solution: Have GE employees themselves tell the story to their peers -- demonstrating how “customer centricity” is a part of the company’s culture
Scope of work: Interview employees; develop script; shoot and edit video (including B-Roll for general HR use); add 2D animation; author DVD
FactSet -- Recruitment Video
Purpose: Recruit college graduates in engineering to this leading provider of global financial information
Solution: Use actual employees in scripted situations for authenticity and impact
Scope of work: Consult on script; shoot and edit video; add animation; author DVD and .wmv format file
GE Commercial Finance --
CFS Leadership Meeting Video Package
Purpose: Add energy and focus to corporate leadership meeting
Solution: Create inspirational opening video and brief intros for each speaker built around “Change, Lead, Deliver” messaging
Scope of work: Research and collect existing GE visual resources; create original graphics; write script; edit video; add After Effects animations
MWV -- Competition Law Review Training
Purpose: Develop easy-to-use internal training materials
Solution: Create video series in up to 8 languages for intro and advanced competition law review.
Scope of work: Shoot and edit video; add graphic animation, translate into multiple languages, insert foreign language subtitles for one version, and insert foreign language audio dubs for final version. Videos delivered via DVD.
